Content Is Not Enough

by Terri Maxwell on March 29, 2012

Content is the focal point of any marketing campaign. Whether it’s a flyer, a billboard or a website, it all comes down to two things: what point do you want to get across, and what actions do you want people to take?

Our CEO Tim Houlne recently shared his thoughts on the roles of content and contact in customer engagement.

Tim’s right. True customer engagement comes through contact and interaction, not content. Sure, content is a start. But if you don’t write about what your customers care about, and if you don’t respond to their questions or concerns, content doesn’t matter. You will only build brand ambassadors through cultivating relationships with your consumers in the medium that they choose to contact you, be it phone, email, chat or social media.

The choice isn’t yours—it’s theirs.

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